Making the Shift to Online Account Opening - Joe Sullivan, CEO Market Insights
M6 Marketing, Managing Director, Langdon Andrews caught up with Joe Sullivan, CEO of Market Insights to find out how banks and credit unions can adjust to the increasing numbers of accounts opened online.
Selling Checking Accounts with Crockpots
In the blog post Bringing New Life to Checking Account Acquisition, we looked at how Kasasa, Strategy Corps, and M6 Marketing help financial institutions bring in new checking accounts. Looking back, we should have included Haberfeld, the company that pioneered checking account acquisition. Haberfeld was started in 1989 and worked with hundreds of FIs across the country.
Bringing New Life to Checking Account Acquisition
Kasasa, Strategy Corps, and M6 Marketing all offer products to improve checking account acquisition and increase lifetime customer revenue. Why should financial institutions consider working with a partner to enhance their checking products, and what are the differences between these companies' offerings?
Customers Like Shopping for Financial Products Online – How to Win New Customers
Online account openings exceeded branch openings in 2020. As this shift continues, banks and credit unions will have to go beyond adding online account opening and implement a variety of new tactics. Below are several ways that smaller institutions can help level the playing field against challenger banks and larger institutions.
What the Surge in Fintech Launches Signals for Banking’s Future - From The Financial Brand
As data continues to emerge from 2020, it’s becoming clearer how much of an impact that extraordinary year had on financial institutions — both incumbents and their numerous challengers.
How can Financial Institutions win against challenger banks?
How can traditional financial institutions compete with industry disruptors? Do they need to? Our blog explains how FIs can retain their edge in the world of digital banking
Social Media Influencers: Banking’s Next Generation of Marketers
Want to find out more about the impact of social media influencer marketing on your business? Check out our latest blog to find out how banks are using influencers to promote their latest products
Building Marketing Effectiveness While Reigning In Costs
Even as there is a significant amount of research that shows the long-term benefits of maintaining marketing spending, the practical matter is that budgets have to be responsive to significant changes in the business environment. As a result, marketing teams will need to search for efficiencies, better leverage current technology, and begin the exploration of new marketing channels.
Webinars that Build an Audience
For many businesses thinking about how to supplement or replace conferences and experiential marketing. Webinars are the best solution with their ability to deliver expertise and interaction. The challenge will be how to gain an audience that will justify the time and expense required to produce webinars.
Instagram Stories: What they are and how your business should be using them
Whether you are trying to grow brand awareness, grow traffic to videos or newsletter outside of Instagram, or share sponsored content, businesses are using Instagram Stories to publish fun disappearing content that infuses brand voice and personality. Use Instagram Stories to your advantage and drive engagement with your customers.
Building for the Future on Your Next WCM
The choice of web content management (WCM) is a decision that will shape an enterprise's future for years to come.
Pro Bono Resources for Small Business
M6 Marketing commits to The Greater Boston Chamber of Commerce COVID-19 Pro Bono resources.
The Start of Something New
The beginnings of M6 Marketing come out of more than 10 years of working in sales and marketing.