Connect with Digital Natives and Build Relationships

Significant changes in market conditions require thoughtful shifts in strategy and tactics. M6 Marketing equips financial institutions to succeed by finding new ways to make their mission, values, products, and marketing tactics relevant to customers. Even as more customers turn to online channels for their banking, M6 works with clients to help them build strong personal connections.

M6 works with FIs to ensure their website checking account page presents relevant benefits, stands up to competitive comparison, and delivers their brand. Adapting from the challenger banks' best practices, M6 ReImagines Checking accounts to highlight the institution's mission, customer outcomes and updates the features to present an integrated banking experience. With the result that customers see a banking experience reflective of their needs and goals.

Search engine marketing, display, and social media marketing have been adopted by many institutions to connect with potential customers. A shift leaving smaller institutions with the difficult task of competing against the large ad spends of national and regional institutions.  M6 Community Engagement Marketing is a mission-based program of social media, digital marketing, and influencer marketing directed to the audiences most likely to become new customers.

B2B marketing is an area where banks are simultaneously challenged and have a tremendous opportunity. M6 Marketing brings together deep expertise in business banking with extensive experience in creating B2B programs to build personal connections and generate new leads for commercial and business banking relationships.

At M6, we have been waiting for years to promote website Continuous Improvement. Today most institutions are equipped with easy-to-edit websites that are the foundation for continually improving the ability to gain new customers. It starts with a low-cost evaluation that identifies easy-win fixes and strategic opportunities to incorporate the best practices of customer experience design. With our roadmap in hand, we ensure that your website is continually evolving to support all your business lines.