Our diverse group of clients is joined together by the belief that their success will be built on engaged communities of customers, members, and subscribers.
ChopChop Family
Is a quarterly magazine and website packed with nutritious, family-focused, ethnically diverse, and pantry friendly recipes—plus food facts, and games. Endorsed by the American Academy of Pediatrics and winner of the prestigious James Beard Foundation Award for Publication of the Year. The ChopChop Family brand in addition to magazines and cookbooks, includes the Eatable Alphabet and digital content, reaching over three million families worldwide.
M6 Marketing worked with ChopChop Family to develop a new social media strategy and tactics to reach both B2B and B2C audiences. Simultaneously, we transformed their content to increase reach and engagement levels, creating a deeper sense of community. In our search for additional opportunities to increase lead generation, we analyzed SEM performance and have implemented numerous changes substantially improving CTRs. Current projects include the installation of analytics to optimize messaging and spend across all digital channels.