ReImagine Checking
Learn from the challenger banks that have been able to add millions of new customers
Improve Customer Acquisition with a Compelling Checking Account
The M6 Checking Account ReImagine will make your accounts as attractive as the most successful challenger bank.
M6 works with FIs to ensure their website checking account page presents relevant benefits, stands up to competitive comparison, and delivers their brand. Adapting from the challenger banks' best practices, M6 ReImagines Checking accounts to highlight the institution's mission, customer outcomes and updates the features to present an integrated banking experience. With the result that customers see a banking experience reflective of their needs and goals. All this without changes to the core or product features.
Process
Discovery
We start with an in-depth overview of your institution, then we begin reviewing different models for updating your checking accounts.
Redefine Product Attributes
Looking at your accounts from the customers’ perspective, helps you redefine benefits to win a comparison with your competitors.
Build a Product Brand
We will look at how your checking accounts can bring your brand strengths to life? Your checking accounts should be completely integrated with your institution’s brand.
Web Page Design
Starting with wireframes and page content, we will quickly move to provide fully designed page concepts. Once the page concepts are approved, M6 or the client can have the pages coded.
Results
Accelerate Customer Acquisition
Simplifying your account information will ensure that more visitors to your website become customers. Your website will be as informative as a conversation with branch staff.
Stand Out in the Market
ReImagine Checking positions your checking products to ace the side-by-side comparison test and make the benefits of switching clear to customers.
Deliver Your Brand
By bringing together your institution's mission with your products' benefits, your checking accounts will promote your commitment to customers and the communities you serve.
Benefits & Outcomes Customers Love
Your products have the features consumers need. Create value by highlighting benefits relevant to today’s customers
It’s Simple!
No core changes. No changes to the product. ReImagining highlights relevant outcomes and benefits that matter to today's consumers. It is an amazingly cost-effective way to jump-start customer acquisition.
