Langdon Andrews 5/31/21 Langdon Andrews 5/31/21

Making the Shift to Online Account Opening - Joe Sullivan, CEO Market Insights

M6 Marketing, Managing Director, Langdon Andrews caught up with Joe Sullivan, CEO of Market Insights to find out how banks and credit unions can adjust to the increasing numbers of accounts opened online.

Langdon Andrews 3/8/21 Langdon Andrews 3/8/21

Selling Checking Accounts with Crockpots

In the blog post Bringing New Life to Checking Account Acquisition, we looked at how Kasasa, Strategy Corps, and M6 Marketing help financial institutions bring in new checking accounts. Looking back, we should have included Haberfeld, the company that pioneered checking account acquisition. Haberfeld was started in 1989 and worked with hundreds of FIs across the country.

Langdon Andrews 2/8/21 Langdon Andrews 2/8/21

Bringing New Life to Checking Account Acquisition

Kasasa, Strategy Corps, and M6 Marketing all offer products to improve checking account acquisition and increase lifetime customer revenue. Why should financial institutions consider working with a partner to enhance their checking products, and what are the differences between these companies' offerings?

Langdon Andrews 2/1/21 Langdon Andrews 2/1/21

Customers Like Shopping for Financial Products Online – How to Win New Customers

Online account openings exceeded branch openings in 2020. As this shift continues, banks and credit unions will have to go beyond adding online account opening and implement a variety of new tactics. Below are several ways that smaller institutions can help level the playing field against challenger banks and larger institutions.

Langdon Andrews 1/19/21 Langdon Andrews 1/19/21

What the Surge in Fintech Launches Signals for Banking’s Future - From The Financial Brand

As data continues to emerge from 2020, it’s becoming clearer how much of an impact that extraordinary year had on financial institutions — both incumbents and their numerous challengers.

Langdon Andrews 12/17/20 Langdon Andrews 12/17/20

ChopChop Family Launches Eatable Alphabet

Langdon Andrews 8/11/20 Langdon Andrews 8/11/20

Reimagine Your Checking Accounts and Gain New Customers for Life!

Langdon Andrews 6/2/20 Langdon Andrews 6/2/20

Building Marketing Effectiveness While Reigning In Costs

Even as there is a significant amount of research that shows the long-term benefits of maintaining marketing spending, the practical matter is that budgets have to be responsive to significant changes in the business environment. As a result, marketing teams will need to search for efficiencies, better leverage current technology, and begin the exploration of new marketing channels.

Langdon Andrews 5/13/20 Langdon Andrews 5/13/20

Webinars that Build an Audience

For many businesses thinking about how to supplement or replace conferences and experiential marketing. Webinars are the best solution with their ability to deliver expertise and interaction. The challenge will be how to gain an audience that will justify the time and expense required to produce webinars.